UI/UX Design

Design a great experience for your users on the web and mobile platforms

We help SaaS companies overcome product design challenges. Every single day. Your product can be complex, but the UI design must be easy. SaaS is a complex product and its complexity can't be solved with the beauty of minimalist UI. Making products simple takes proper planning.

Remember the user interface in Slack or Dropbox?

Even a child can understand it, it's that easy. Yet both Slack and Dropbox are complicated systems that include multiple design layers and complicated user flows.

Our Solution

No matter how tight our product cycles are, we never jump straight into Sketch too early. We invest time in bringing order to your requirements and understanding what we're about to design. With the help of our UI/UX services, this results in a simple and coherent product experience. Design for user experience, and you will get more engaged customers. User experience design often boils down to creating products that are usable. But being focused on the How without understanding the Why and What of product use will put you at risk of building a product people don't need. User-centered design isn't just a pair of buzzwords. It's an approach that increases your chances to make a great product. We put user needs at the center of our efforts focusing on designing usable, delightful, efficient, and fun experiences. From user on-boarding to feedback and review, our products consist of an integrated set of experiences working together seamlessly.

You're behind schedule because UX designers don't work with devs

Designers and developers – since they're building one thing – should work together as a team. But most of the time, they don't.

Here is what usually happens:
A designer throws a sketch file over the fence to developers. When developers come back with questions, the designer is busy with some other work, so your new features don't get to the market on time.

Our workflow involves collaboration with developers. We align our ideas with developers and agree they're feasible within time and budget. Our designers know what’s involved in the implementation. Wearing a dev's hat helps us create better products.

Design system lowers the cost of change for a product built to scale

At different stages of your SaaS, you might work with different designers. Most likely, they will introduce inconsistencies to your product. Ten versions of the blue color, thirteen font styles, different call-to-action buttons – these problems tend to multiply as your product starts to scale up slowing down your growth and increasing the development costs. With a design system in place, we will design your product quickly and efficiently. If you don't have the design system, we can help you establish it so you could scale to multiple platforms maintaining brand consistency and keeping costs down.

We also provide UI/UX design services to SaaS websites that acquire customers.

Our UI/UX design process at a glance

Our design process doesn’t play out in a linear order. It looks more like a Window's disk fragmentation, diagram. We twist and turn through the design process, looping back and repeating at least one or more tasks in our work process.

UX research

To design a great app we need to understand who your users are, in what context they will use your product, and what needs they will be looking to meet. This is what we will be doing during the research phase – the start of user interface design.

UX strategy

Think of a UX strategy as a plan that details how the design will work. To visualize our UX strategy, we create wireframes. They align your product vision with user needs and the product's technical capabilities.

01- Customer journey map

The customer journey map outlines multiple points between a user and a product on a customer’s journey that need to be designed.

02- User flows

User flows are diagrams that display the path a user takes when using your product from an entry point through to the final interaction.

03- Wireframes

A wireframe is a page layout. It gives you a clear idea of the elements on each page and the connections between these elements.

User interview

User interview is one of UX research methods that we perform during concept development with a purpose to inform our design decisions. Because we're located in another country, we usually conduct user interviews via video calls.

UI research

The purpose of visual research is to inform UI design. To shape UI design we look at your competition, design styles in your country and across your entire industry, and collect all this creative information into a mood board.

01- Competitor analysis

We find strengths, weaknesses, and gaps in your competitor's products to create a better UI design solution.

02- Mood board

Mood board is a composition of images, photos, fonts, and graphics that form a style for your project.

Visual direction

We design every element on the user interface – icons, buttons, typography, color schemes – to create an intuitive experience for your users. The look and feel of the product and its interactivity will be focused on increasing user engagement.

Design system

If you have a set of standards for design we will strictly follow them in our process. We can also help you build a Design System that creates consistent, cohesive visual experiences across devices and platforms.

The apps we designed receive positive user feedback

Design a consistent experience across desktop, iOS, and Android. We design SaaS apps for web and mobile platforms establishing visual, technical, and emotional consistency in each interaction, whether on mobile or desktop. Explore our UI and UX solutions below.

Desktop app design

No matter how technically complex your SaaS app is, we will make it simple by applying our UX services. We follow modern design aesthetics and produce dynamic, flexible and extendable features that enable your product to grow.

Mobile app design

Users of iOS and Android are accustomed to a specific experience on their platform. To make their experience comfortable we design mobile apps in accordance with iOS or Android conventions.

Let's design something special

If it feels like we're a good match, but you still have questions about our work process, Just call us we can guide you better than anyone else.